Arguably the most viewed historical landmark in Montreal, the Farine Five Roses sign has been greeting visitors to the city since 1948. If you ever entered Montreal from the South-West by way of the Champlain Bridge, for example or just looked in that general direction, chances are you see it before. A bright red, blinking sign that reads FARINE FIVE ROSES each letter being about fifteen feet tall and propped up by enormous steel scaffold been a prominent feature of the city skyline for over half a century. Though it was originally intended to be a mere advertisement for the flour mill below it, the sign has gradually become a Montreal icon and a token of our city industrial past.