Pictured is a statue of Hercules on the facade of the Seville Town Hall facing Plaza de San Francisco. It flanks the left side of a small archway that passes to the Plaza Nueva. The people of Seville have always recognized Hercules as their founder. Around 1000 BC the Phoenician sailor Melkart crossed the Atlantic Ocean and climbed up the mouth of the Guadalquivir until he reached Seville. He took over the monopoly of everything and defeated the king of the Turtedans. When he died the Egyptians and Phoenicians declared him a hero and changed his name to the famous Latin Hercules.