Stock Photo: Miniso Is An Innovative Lifestyle And Design-Led Product Retailer Offering High Quality Household Goods And Cosmetics
ID 301592836 © Ralukatudor | Megapixl.com
MINISO has expanded outside of the Chinese market and operates 4,200 stores in Asia, Europe, Oceania, Africa, North America, and South America. MINISO was founded in 2013 by Chinese entrepreneur Ye Guofu. They opened their central London flagship store in Oxford Street on 10 November 2023. MINISO has focused on Japanese style. Its logo, store image, and products are similar to those of UNIQLO, MUJI, and Daiso, and even caused controversy over plagiarism due to being too similar. Their products' claim of 100% Japanese quality on the label is invalid, as more than 90% of their products are made in China.
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