EXCLUSIVE
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conformity recovered marketing leads white paper background lead generation qualification targeted nurturing sales funnel conversion rate scoring customer acquisition prospecting management capture automation database tracking campaign landing page optimization call- -action cta forms magnets email social media advertising pay-per-click ppc search engine seo direct mail campaigns webinars referral event telemarketing cold calling criteria segmentation follow-up response time lead- -sale ratio metrics software tools target audience profiling strategy tactics channels practices trends roi budget analysis success