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Market Segmentation. Dividing A Broader Market Into Distinct Groups Of Consumers. Similar Characteristics, Needs, Preferences, And Behaviors. Deliver Personalized Messages And Offers To Customers

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Market segmentation. Dividing a broader market into distinct groups of consumers. Similar characteristics, needs, preferences, and behaviors. Deliver personalized messages and offers to customers

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KEYWORDS

segmentation market dividing offers characteristics distinct analysis audience business buyers classification community concept crm customer distribution group interests management manager marketing people research social sorting strategy target targeting strategic consumer preferences behaviors efforts engage customized satisfaction demographics psychographics location behavioral patterns growth opportunities performance personalized messages targeted broader deliver

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