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Editorial USE Only - HISTORIC - SAN ANTONIO, TX- JULY 19, 2011: Newspaper columnist and author Heloise at her San Antonio photographed in her living room on furniture her parents (the original Heloise) brought back from China and Japan with her dog Cabbie.. Ponce Kiah Marchelle Heloise Cruse Evans, best known by her pen name Heloise, has written a number of books as well as the column Hints from Heloise.